Hilton Hotels sent an army of their staff to do something far removed from their day jobs this month.  Thanks to an initiative organised by Vital Regeneration, and hosted by CityWest Homes, 25 Hilton employees carried out garden clearing work on a housing estate in one of London's most deprived neighbourhoods.

Emma Rembalski, Vital Regeneration’s Corporate Partnerships Manager said;“We are delighted to be working with Hilton on this estate clean up.  It’s a really fantastic example of Corporate Social Responsibility in action and we thank their staff for taking time out to support a great cause”.

Hilton employees were flown into London from across the globe for a four day conference.  As part of the conference, 25 volunteers generously gave up their time, energy and enthusiasm for an afternoon of work on Westminster’s Church Street Estates.

Hilton's Simon Sheehan, commented, “It was a fantastic afternoon, and the team thoroughly enjoyed the experience.  To be able to give something back and to help the residents in such a practical way was very rewarding, especially when we saw the finished gardens and the mountain of rubbish and debris cleared!”

Two residents’ gardens and a children's playground were earmarked by a local Residents Association for a revamp.  The Hilton team cleared the gardens and gave them a ‘Ground force’ style makeover.  They also sanded and varnished the benches and children's sandpit in the playground, ready for plentiful use in the spring. 

Nick Richards, Head of CityWest Direct Central said "Despite extremely cold conditions, the team did a fantastic job - what a transformation! Their hard work has given the place a lovely spring clean, which local residents can really enjoy.”

 
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Notes to editors

For press enquiries, images and interviews please contact: rash@vitalregen.org

Image credit: Veronica Matheson

About Vital Regeneration
Vital Regeneration is a registered charity working to transform London's most deprived neighbourhoods.  They focus most of their work in Westminster where they develop social, environmental and economic programmes.  Their vision is for everyone to have equal expectations and opportunities in life and not to be seriously disadvantaged by where they live.

Vital Regeneration works in partnership with businesses like Hilton to help them achieve their Corporate Social Responsibility targets.  For more information on working with Vital Regeneration in this way please contact our Corporate Partnerships Manager, Emma Rembalski on erembalski@vitalregeneration.co.uk